Are Your Automotive Social Media Landing Pages Working?

tri-hondaI was viewing my Twitter news feed today and saw an advertising campaign for Honda dealers. This looks like a Tier 2 ad message, so I was interested to see what the “Shop Now” offer looked like.

To my dismay, the landing page was not compatible with my Samsung Galaxy S4. The image or video that was supposed to be displaying on the home page was completely blank.

As a friendly reminder to all dealers that use social media advertising, it is critical to make sure that your landing pages are mobile friendly. The website landing page was formatted properly for my device, but all the graphics were not properly tested.

If your dealership is investing in social media advertising, your landing pages must be formatted properly for all screen sizes. Take the time to inspect your social media marketing investments and make sure your strategy includes landing pages that engage.