DigiGo Sold to Search Optics as KPA Divest Digital Marketing Division


LAFAYETTE, Colorado (Aug. 17, 2014) – KPA, an automotive business services provider, is divesting its DigiGo Internet Marketing division to Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive.

The divestiture will allow KPA to focus on its market leading Environmental Health and Safety (EHS) and Human Resource (HR) Management product lines.

Established in 1986, KPA offers web-based software solutions and professional services to enhance efficiency and profitability for dealers, OEMs and aftermarket providers. With the divesture of DigiGo, KPA is concentrating on expanding its compliance product offerings, enhancing its existing software platforms and introducing KPA products into adjacent markets.

KPA is confident that the divestment of DigiGo to Search Optics® will help DigiGo’s current clients stand out in the increasingly competitive automotive industry because Search Optics® specializes in custom, integrated solutions with an emphasis on ROI-based solutions.

“Search Optics® is a strong digital marketing company that will meet the needs of DigiGo’s clients,” said Vane Clayton, president and CEO of KPA. “Moving forward, we will focus on drawing from our 28 years in the automotive industry to continue refining our core products and consultation services. By building on our industry expertise, we will continue to ensure our clients have the best resources available to maintain safe and compliant working environments as well as efficient HR processes.”

DigiGo will operate under the name DigiGo by Search Optics® and maintain an office in Orange County, California, along with many of its current employees, including digital advisors, dealer advocates, operations and technical support.

“DigiGo has an excellent reputation for customer service, which will strengthen our capabilities for providing Internet marketing solutions to dealerships,” said David Ponn, CEO of Search Optics®. “We will work with KPA to ensure that dealerships currently using DigiGo software and services continue receiving high-quality support throughout this transition. We’re very excited to welcome DigiGo to the Search Optics® family and look forward to building new relationships with these clients.”

KPA HR Management solutions include a convenient software-as-a-service (SaaS) workforce management platform that enables dealers to automate essential HR processes such as recruiting and staffing, performance management and training. KPA HR Management software also provides access to expert advice on demand to ensure businesses are using best practices and in compliance with state and federal regulations.

KPA Environmental Health and Safety (EHS) solutions help clients maintain safe work environments, stay compliant and reduce insurance premiums. KPA’s onsite consulting services provide expert resources at client facilities nationwide. KPA’s myKPAonline software solutions assist both individual and multi-site operators in maintaining EHS compliance visibility throughout the organization.

To learn more about KPA and its complete portfolio of service offerings, visit www.kpaonline.com or call 866.365.1735.

About KPA

KPA is a business services provider for more than 5,100 automotive, truck and equipment dealerships, and service companies. KPA provides software and consulting services through two industry-specific product lines: HR Management and Environmental Health and Safety. KPA joined the Inc. 500/5000 list of fastest growing companies in 2012. To learn more, visit www.kpaonline.com or call 866.356.1735.

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