DealerFire Now An Authorized Volkswagen Website Provider

I got a call from a Volkswagen dealer that told me that VW dealers can now select DealerFire as an authorized OEM website provider.  That was a very pleasant surprise!

I want to congratulate Eric Hoopman and the entire DealerFire team on this OEM endorsement. The first year that we gave out the Automotive Website Awards (AWA) we awarded DealerFire with top honors.

We had never met Eric Hoopman and his team, but since 2009 their team has won top honors every year for their website technology.

DealerFire: 5 Year AWA Award Winner

I am so happy for DealerFire and their Volkswagen website achievement. I feel like a proud father that has watched this company from Oshkosh, Wisconsin grow. Oh, and they have killer responsive website technology!

I look forward to writing about their latest website technology in the 2015 AWA Research report which will be available for dealers on January 22, 2015. This year the AWA Buyers Guide will be over 300 pages and will contain in depth reviews for websites, CRM platforms, and marketing tools used by auto dealers.

I invite all dealers who are attending the 2015 NADA Convention to join automotive professionals at the 2015 AWA Awards ceremony. The awards ceremony is January 22, 2015 from 7-9 PM in San Francisco.

Tickets for the awards ceremony can be purchased here:


Pre-order your AWA research report and Buyers Guide and save on every copy!

Automotive Car Shopping Survey Needs Your Vote

AUtomotive Website AwardsPCG Digital Marketing, in preparation for the 2010 Automotive Website Awards, has launched a nationwide survey for consumers who shop and research automobiles on the Internet.

The survey contains seven questions and seeks to determine which popular automotive website is the consumer’s first choice when shopping for a new and used car.  The survey also seeks to collect feedback on which websites consumers consider the best designed for their needs.

How to Take The Survey

Consumers and members of the automotive industry are invited to take the 7-question survey by visiting this link:

The data from the survey will be used in conjunction with scoring from PCG’s website review panel to determine the best designed automotive website that serves consumers shopping online for a car.

Automotive Website Design Awards

According to Brian Pasch, CEO of PCG Digital Marketing,  “We are expanding the scope of our annual awards to include categories for website design.   We will be presenting awards for website design in three areas:

  • Car Dealer Websites
  • Car Manufacturer Websites
  • National Automotive Shopping Websites

The awards will be presented at a PCG sponsored industry breakfast at the 9th Digital Dealer Conference and Exposition in Las Vegas on Tuesday, October 12, 2010 at 8:00 am.

Members of the automotive industry are invited to submit their recommendations for the best designed automotive websites on this link:

PCG Digital Marketing

Brian Pasch, CEO is a veteran marketing expert and a noted expert in the field of Automotive SEO and Automotive Digital Marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.