Cobalt’s Vipin Singh To Showcase New Automotive SEO Tools

Vipin Singh will be joining the panel of instructors in the 2013 Automotive SEO Study on August 20, 2013.

The six week educational series is training 100 dealers on the latest strategies to improve their organic search listings and traffic.

I invited Vipin to speak to members of the Automotive SEO Study after seeing a preview of what Cobalt will be offering their dealer network.  It was impressive!

Think of Yoast WordPress SEO Plugin features inside of a Cobalt website page creator for dealers who subscribe to the advanced SEO services.  Sweet!

About Vipin Singh

Vipin Singh is a Senior SEO Product Manager at Cobalt.  He has 14 years of experience in Digital Marketing and search technologies working with startups and for some of the leading global brands such as Microsoft, Gartner, and Advance Auto Parts.

Vipin brings an entrepreneurial excitement and innovative thought process to every project because of his experience founding a successful startup.

He built his first startup back in 1999 that was sold to a wireless company for its search-like bots and content aggregation technology.  He joined Cobalt from Microsoft in 2012, where he worked as a product manager for the Central Marketing Group and helping many brands such as Xbox and WindowsPhone, and Microsoft Store.

He also spent a year as a product manager on the AdCenter and Display ad teams at Microsoft.  Previous to that he worked for a  cross-channel commerce software company that works with large to mid-size retailers on their ecommerce platforms where his focus as a Digital Marketing & SEO Strategist to help clients such as Le Creuset, Hanes, Bealls, BassPro, Dillard’s, and Advanced Auto Parts with their SEO, Search, and Digital marketing strategies.  

When he’s not busy optimizing sites for search engines, Vipin enjoys spending time with his family (his daughter is an avid tennis player), eating great ethnic food, and watching Tennis Channel and feeding his addiction of Tennis.

Vipin Joins AUTOMOTIVE SEO Study Webinar on August 20th

Participants of the August 20th Automotive SEO webinar will learn about the latest key factors in the search algorithm: Social Signals and Schema, how it works, how it factors into the SEO formula and the benefits to your dealership.

You will also be among the first to preview Cobalt’s SEO Page Score Tool built for automotive websites. This tool does a comprehensive SEO website analysis and provides a comparison report of competitive sites in real time.

So if you are a customer of Cobalt websites, this is one live webinar that you will not want to miss.

See you next Tuesday on our next webinar.


Brian Pasch, CEO

PCG Consulting



Business Owners Should Leverage The Search Visibility of Google+

Google+ SEO StrategiesHave you setup your Google+ profile page for your business? Have you posted a few articles to see how well they are appearing in Google organic search?

If you have answered No to either of the above questions, you need to dive into the Google+ pool.  Change is in the air and great opportunity is available for those who are first to act!

Google+ is becoming a very serious tool for increasing the visibility of your business online.

Google+ Content Indexes Quickly

Why? Google+ content is ranking very strongly on Page One organic results.  You may even consider Google+ as your best investment for a business blog.

That’s right, the power of Google+ content posting with the correct formatting and strategy, may very well be much stronger than any content that you post on your  blog.

I have seen many examples where Google+ content is ranking on Page One for national search phrases to people connected with your Google account.  So the goal will be to connect with as MANY local consumers on Google+ as you can.

There are ways to jumpstart this connection process.  You can start by downloading your customer email addresses and invite them to join your Google+ circle.

Identifying Google Account Holders

Do you have a strategy to expand your “social circles” so that Google can see who you are connected with on Twitter, LinkedIn, Facebook, Quora and of course Google+.  This applies to you and every employee at your company.

I also should remind entrepreneurs on the importance of asking their customers if they have a Google account.  If you can add existing customers to your Google+ circles, you can significantly increase your LOCAL SEARCH visibility for search phrases in the future.  Does that seem attractive to you?

Local search optimization aligns with your local sales goals.  If you have been late to the game in local search optimization strategies, get started with Google+.  Implement an in-store process of identifying Googlized consumers.

850,000 Reason Why Google Will Continue Its Search Dominance

Google+ SEO For BusinessThese Googlized consumers can place a review on Google Places as well as join your Google+ community WHILE they are in your place of business.   Don’t be afraid of the IP address, use a 3G/4G iPad!

If you don’t see the opportunity, keep in mind that 850,000 Google Android mobile devices are activated PER DAY.  Each of these devices comes with a Google Gmail account.  Do you see the tsunami of influence that is coming?

Don’t confuse active consumer engagement on Google+ with opportunity.  Once you connect with a consumer with a Google account on YOUR Google+ account, it does not matter how much THEY use Google+.  You can influence their local search results even if the relationship is ONE SIDED.

Don’t miss this important opportunity.  This is a team effort so every employee should be involved in your Google+ strategy.


Brian Pasch, CEO
PCG Consulting